Femme FRNCH 〰️ Meet Thaïs

Can you introduce yourself?

My name is Thaïs, I’m 25 and I’m from Bordeaux. I went to business school and specialized in communication / digital. I’ve always worked in the fashion world, from luxury to premium. I’ve now been at FRNCH for a few months.

What is your role at FRNCH?

I’m a Digital Communication Project Manager. I take care of the brand’s communication, whether on social media, through newsletters or on the e-shop. I’m also in charge of partnerships and collaborations. I’m responsible for the image conveyed about FRNCH.

How long have you been working at FRNCH?

4 months

What are three words that describe FRNCH for you?

Colorful, feminine and cosmopolitan

How would you describe your style?

I’m chic while staying relaxed. I’m very often in sneakers to roam around Paris, but I always elevate my outfit with a beautiful chic coat or dressy trousers. Never forgetting a touch of lipstick.

Which piece represents you best?

A beautiful jacket (or coat). I think it finishes an outfit perfectly, and it’s the first thing people notice – these are statement pieces.

What is your first fashion memory?

I’ve always been fascinated by fashion and the different styles that exist. I love getting dressed. An outfit I love makes me feel good in my own skin and confident. I wanted to help women feel sure of themselves and to work from my passion.

The best advice you’ve ever been given?

I’d say: “Everything happens for a reason.” Every moment of your life is there for something and is one more step toward your ultimate goals. This saying helps you ask yourself the right questions and stay positive.

The thing you can’t do without in your daily life?

Listening to music. I live with music, whether at home, at work or elsewhere. It puts me in a good mood and motivates me.

Do you have a passion?

I love boxing, it has become a real hobby. It’s a fun sport where I can let off steam. I’m also passionate about travel. I love discovering new countries and new cultures. It’s a real richness that I love exploring. I try to go away whenever I get the chance.