Our story
It all began in Paris in 2015, with a simple wish: to create a wardrobe that sparks conversation. Vibrant colours, joyful prints, daring combinations, and always that little extra personality that changes everything.
2015The birth of the brand
From the meeting of Franck, sales director, and Chloé, artistic director, the FRNCH brand was born, a contraction of their two first names. Together, they design a women's wardrobe that follows the seasons the way you follow an intuition: colourful, lively, elegant and filled with genuine joy.
2015Opening up to the world
Our collections step beyond the studio to slip into homes, wherever they may be. One click, and FRNCH travels to you, wherever you are on the map.
2015The studio comes to life
In Paris, a design studio takes shape: stylists and textile designers weave the soul of the brand, thread by thread. Chloé brings her eye, her sensitivity and her high standards. Renata leads the team, guardian of a creative DNA that is always on the move.
2015Reaching beyond borders
FRNCH is now found in some forty countries, carrying a little of the Parisian spirit wherever its collections land.
2019Softness as a signature
The “Petite Maille” collection is born, crafted in Italy from alpaca and wool-blend yarns chosen for their rare quality: a caress woven into every stitch.
2020One woman, one vision
Chloé takes sole charge of the brand, which reinvents itself in her image: free, confident and resolutely feminine.
2025A new horizon
FRNCH unpacks in Antwerp, where a new boutique opens — a first step beyond French borders to bring the spirit of the brand to life in store.
2026Back to our roots
FRNCH opens its very first boutique in France, tucked away in the heart of the Marais, 12 rue de Rivoli — a return to the very essence of the brand, where it all began.
To be continued…
